The information is contained in one big, scrolling screen. My second objections is the user experience. OBJECTION 2: UNSATISFYING USER EXPERIENCE In his Everyone Is An Expert book, Godin calls Squidoo a “nowblog”, suggesting that blogs are like movies you need to watch for a period of time while a lens is everything you need to know right now: Self contained context, if you will. “It’s like something between a blog and a website” is how I would often define it to people who asked. Squidoo is often defined in relation to things that already exist. I think that even Squidoo’s inferior competitor HubPages has a clearer name!Īlong with a confusing name is the confusion about what you can do on Squidoo. (Okay, that’s not the end of the world, but when you compare it to blogs, websites, and article sites - even Twitter - it adds a layer of confusion). Squidoo, on the other hand, has a name that is cute but not rooted in what it offers. I found it quite difficult to define what Squidoo was and why a client would want a lens.Ĭonsider that other content sites - like blogs, websites, article sites, press releases - have become pretty well defined over the years and they are named for what they are. There are four key objections that I have with Squidoo: Apparently I was right on track because Squidoo grew 91% that year.Īlthough I still embrace user-generated content, and although I like Squidoo for a lot of things, I pulled back from aggressively recommending them, and barely looked at my own lenses in 2009. In 2008 I adopted Squidoo as a key part of my business strategy for the year: I would include Squidoo as a place to market my services and I would advertise lens-building services for my clients. In 2006 or 2007 I read Seth Godin’s ebook Everyone Is An Expert, and I really bought into the Squidoo model: Giving people context when they are looking for information online.
Unfortunately, the practice of Squidoo is a bit of a challenge. I love the idea of Squidoo because I believe in content and I think giving people the power to create content and share ideas is meaningful. There are text and image modules, interactive modules, and sales-related modules (connected to Amazon, etc). Squidoo is a site that allows users to build “lenses” and add various types of modules to create content.
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